Join the Rupe Family and get a 10% welcome discount

Discover the new autumn-winter collection!

Rupe Lookbook

Real photos from our shoots, in the mountains and at the crag. Every look can be shopped: tap a piece to see it.

Autumn Winter 2026 · Gotthard Pass

Spring Summer 2026 · Isle of Elba

Autumn Winter 2025 · Val di Mello

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Join the RUPE Family

Designers, stylists, photographers, video makers – or simply climbing and yoga lovers. We like to experiment, innovate and build a network of people who share our values.

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Become a retailer

Would you like to sell our products in your shop? Get in touch and tell us about your store – we'll find the best way to work together.

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Are you an athlete?

What makes a RUPE athlete isn't just sporting performance, but being a point of reference in our community. Sharing Rupe's values, team spirit and a love for the mountains are essential to join the PRO Team.

Contact the Ambassador team

For those with the outdoors inside.

We make things built to last: on mountain summits, through city stress and in the washing machine. We make them in Italy, by hand, with care for every detail – a production that started from the ground up and always aims higher. We do it for ourselves and for everyone who sees life as a journey and would rather wear something good when heading out.

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