Warehouse Clearance

🎨 Unique colours, only for a few more days! Our "Warehouse Clearance" collection is here, and with it some special shades that won't be back next winter. It's your last chance to wear your favourite pieces in this season's most iconic colours.

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Join the RUPE Family

Designers, stylists, photographers, video makers – or simply climbing and yoga lovers. We like to experiment, innovate and build a network of people who share our values.

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Become a retailer

Would you like to sell our products in your shop? Get in touch and tell us about your store – we'll find the best way to work together.

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Are you an athlete?

What makes a RUPE athlete isn't just sporting performance, but being a point of reference in our community. Sharing Rupe's values, team spirit and a love for the mountains are essential to join the PRO Team.

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For those with the outdoors inside.

We make things built to last: on mountain summits, through city stress and in the washing machine. We make them in Italy, by hand, with care for every detail – a production that started from the ground up and always aims higher. We do it for ourselves and for everyone who sees life as a journey and would rather wear something good when heading out.

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